Search Engine Optimization:
Search Engine Optimization aims to increase a business’s ranking in Google Search Results, thus increasing the number of people visiting the business’s Website. Search Engine Optimization is the process of improving the Quality and Quantity of Website Traffic to a Website or a Web page from Search Engines. SEO Targets Unpaid Traffic rather than Direct Traffic or Paid Traffic. The Purpose of SEO is to increase the Number of Visitors to a Website by Improving its Rank on Search Engine Results Pages (SERP). It is possible to convert these visitors into Customers in the Future.
Types Of SEO:
A Search Engine Optimization can be divided into four types
- On Page SEO
- Off Page SEO
- Technical SEO
- Local SEO
On Page SEO:
An On-page SEO strategy involves optimizing pages to increase a website’s search engine rank and obtain organic traffic. On-page SEO also involves optimizing your headlines, HTML tags (title, meta, and header), and images along with high-quality content.
Off Page SEO:
Off-page SEO is another process of Improving your Rank on the Search Engine Results Page. It also helps to Strengthen the Credibility of your Website and Build a Sense of Domain Authority and Trustworthiness. Other Benefits of Off-page SEO are an increase in Traffic, Page Rank and Brand Awareness.
A Technical SEO strategy involves optimizing your website and server to help search engines Crawl and Index your site more effectively (to help improve Organic Search Rankings).
Local Search Engine Optimization (SEO) helps your business appear more prominently in local search results on Google. Any business with a physical location or that serves a geographical area can benefit from Local SEO. If someone searches for any keywords related to your business and a map with three listings appears underneath it (also called a Map Pack),local SEO may be helpful for your business.